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ARCO

ARCO: 2021 Campaign

Everyone loves quality TOP TIER™ gas from ARCO, and now that you can pay with a credit card, it’s better than ever! The 2021 campaign expands upon our iconic ARCO spokesperson, Hanna the Hula Girl. She’s so excited about to share the news about credit cards, fuel economy, and quality that she’s telling anyone who will listen.

This campaign consists of :30 and :15 national broadcast spots (in English and Spanish), a new look & feel (designed by yours truly), social, OOH, new POP at the station, and digital banners on Waze and Gas Buddy.


:30 Broadcast


Social


Out of Home


Agency: RPA

Art Director: Justine Massa

Copywriters: Laura Lapham & Anthony Cardenas (+ Donovan Le for POP)

ACDs: Erin Costello & Jeff St. Jean

SVP / Executive Creative Director: Pat Mendelson

Producer: Grace Wang

Director: Seyi Peter-Thomas

Production: Station Film

Editor: Heidi Black

VFX: Carbon