Illinois Lottery: Multiplier ticket fall campaign
The Illinois Lottery’s Multiplier ticket is like wishing for multiple wishes! But apparently that’s not a thing… at least according to the genie that’s trolling them.
This campaign started with 6 days of teaser content consisting of OOH, wild postings, digital ads, and social profiles and posts for our genie character. When we launched with our TV spots, we kept the banter going.
Teaser Content (Social, OOH, OLVs):
:30 Broadcast Spot
Launch Content (Social, OOH, OLVs)
Social Posts
