Gildan: The Next Generation of Underwear
Dad's cool, but don't wear his underwear. Gildan is made for life in the 21st century. We're proving it with national broadcast spots, print ads, digital ads and a full social campaign.
Print Ads
Photo Shoot
:15 Broadcast Spots
Gildan: Social Extensions
We had the opportunity to extend Gildan's campaign to multiple social platforms for most of 2017 and 2018. Gildan is the next generation of underwear, so we embraced humorous posts that would appeal to our target audience.
We started with our campaign imagery, and then added a twist:
And we took our campaign message of "Don't wear your dad's underwear" more seriously:
And then we got even weirder:
And created relevant videos modeled after a popular meme:
We even put an ad on Tinder:
