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Big Lots Holiday

Big Lots: Share the Joy!

Big Lots is sharing the message of Joy for the holidays in an unexpected way. We're embracing the holidays for what they really are: big, imperfect, joyful togetherness. This 2017 holiday campaign includes a long-form cinema spot, national broadcast spots, a thorough holiday style guide, and social/digital assets.



:60 Anthem


:30 Spots for Gifting, Seasonal Décor & Furniture 

Agency: O’Keefe Reinhard & Paul

Creative Director: Marian Williams

Art Director: Justine Massa

Producer: Mallory Sohmer

Director: Greg Bunkalla

Production: SKUNK

Editor: Sam Puglise-Kipley